About Shrub Club
Shrub Club is a range of refined, non-alcoholic shrub syrups created for modern hospitality. Made from fresh fruit, botanicals and apple cider vinegar, each shrub is designed to bring balance, depth and versatility to cocktails, alcohol-free serves and sodas.
Rooted in traditional preservation techniques, Shrub Club reimagines shrubs for today’s bars and restaurants, with every flavour carefully developed to deliver consistent, well-balanced drinks while supporting a more efficient and sustainable way of working behind the bar.
Shrub Club is a range of refined, non-alcoholic shrub syrups created for modern hospitality. Made from fresh fruit, botanicals and apple cider vinegar, each shrub is designed to bring balance, depth and versatility to cocktails, alcohol-free serves and sodas.
Rooted in traditional preservation techniques, Shrub Club reimagines shrubs for today’s bars and restaurants, with every flavour carefully developed to deliver consistent, well-balanced drinks while supporting a more efficient and sustainable way of working behind the bar.
What Is A Shrub
A shrub is a traditional style of syrup made by slowly infusing fresh fruit, botanicals, sugar and apple cider vinegar.
Originally created as a way to preserve seasonal fruit, shrubs have been used for centuries to create drinks with bright acidity, depth and natural balance.
Unlike standard syrups, shrubs bring a more layered flavour profile. The combination of fruit sweetness, botanical notes and the gentle sharpness of vinegar creates a refined balance that works beautifully in cocktails, alcohol-free serves and simple sodas.
The result is a drink ingredient that feels fresh, vibrant and complex without relying on artificial flavourings, preservatives or e-numbers.
A shrub is a traditional style of syrup made by slowly infusing fresh fruit, botanicals, sugar and apple cider vinegar.
Originally created as a way to preserve seasonal fruit, shrubs have been used for centuries to create drinks with bright acidity, depth and natural balance.
Unlike standard syrups, shrubs bring a more layered flavour profile. The combination of fruit sweetness, botanical notes and the gentle sharpness of vinegar creates a refined balance that works beautifully in cocktails, alcohol-free serves and simple sodas.
The result is a drink ingredient that feels fresh, vibrant and complex without relying on artificial flavourings, preservatives or e-numbers.
Our Approach
Rooted in traditional preservation techniques, Shrub Club reimagines shrubs for today’s bars and restaurants.
Rooted in traditional preservation techniques, Shrub Club reimagines shrubs for today’s bars and restaurants.
Rooted in traditional preservation techniques, Shrub Club reimagines shrubs for today’s bars and restaurants.
Rooted in traditional preservation techniques, Shrub Club reimagines shrubs for today’s bars and restaurants.
Each flavour is carefully developed to deliver consistent, well-balanced drinks while supporting a more efficient and sustainable way of working behind the bar.
Each flavour is carefully developed to deliver consistent, well-balanced drinks while supporting a more efficient and sustainable way of working behind the bar.
Each flavour is carefully developed to deliver consistent, well-balanced drinks while supporting a more efficient and sustainable way of working behind the bar.
Each flavour is carefully developed to deliver consistent, well-balanced drinks while supporting a more efficient and sustainable way of working behind the bar.
Brand Story
SEPTEMBER 2018
Shrub Club began in Bloom Farnham, a restaurant and cocktail bar, where flavour, balance and creativity sat at the heart of every drink. Inspired by traditional preservation methods, shrubs quickly became a signature part of the cocktail offering bringing brightness, depth and consistency to both classic and modern seasonal serves.
Shrub Club began in Bloom Farnham, a restaurant and cocktail bar, where flavour, balance and creativity sat at the heart of every drink. Inspired by traditional preservation methods, shrubs quickly became a signature part of the cocktail offering bringing brightness, depth and consistency to both classic and modern seasonal serves.
Shrub Club began in Bloom Farnham, a restaurant and cocktail bar, where flavour, balance and creativity sat at the heart of every drink. Inspired by traditional preservation methods, shrubs quickly became a signature part of the cocktail offering bringing brightness, depth and consistency to both classic and modern seasonal serves.
Shrub Club began in Bloom Farnham, a restaurant and cocktail bar, where flavour, balance and creativity sat at the heart of every drink. Inspired by traditional preservation methods, shrubs quickly became a signature part of the cocktail offering bringing brightness, depth and consistency to both classic and modern seasonal serves.
APRIL 2023
The vision for something new continued to grow behind the scenes. Years of recipe development, hospitality experience and customer feedback shaped the idea of creating a product designed not only for flavour, but to support the evolving needs of modern bars and restaurants.
The vision for something new continued to grow behind the scenes. Years of recipe development, hospitality experience and customer feedback shaped the idea of creating a product designed not only for flavour, but to support the evolving needs of modern bars and restaurants.
The vision for something new continued to grow behind the scenes. Years of recipe development, hospitality experience and customer feedback shaped the idea of creating a product designed not only for flavour, but to support the evolving needs of modern bars and restaurants.
The vision for something new continued to grow behind the scenes. Years of recipe development, hospitality experience and customer feedback shaped the idea of creating a product designed not only for flavour, but to support the evolving needs of modern bars and restaurants.
OCTOBER 2024
The concept for Shrub Club officially came to life, inspired by a passion for elevated alcohol-free drinking experiences and thoughtfully crafted cocktails. Recipes were refined, flavours carefully balanced, and the foundations of the brand built around quality ingredients, versatility and sustainability.
During this stage, the visual identity of Shrub Club also began to take shape - from label artwork and packaging design to building the website and developing the overall brand aesthetic. Labels were printed on recycled kraft paper, bottles sourced from eco-conscious suppliers, and local businesses used wherever possible, from greengrocers supplying fresh produce to independent artwork and design specialists helping shape the brand.
Alongside product development, early sampling with hospitality venues and industry professionals helped refine the range, develop serves and position Shrub Club for modern bars, restaurants and cafés.
The concept for Shrub Club officially came to life, inspired by a passion for elevated alcohol-free drinking experiences and thoughtfully crafted cocktails. Recipes were refined, flavours carefully balanced, and the foundations of the brand built around quality ingredients, versatility and sustainability.
During this stage, the visual identity of Shrub Club also began to take shape - from label artwork and packaging design to building the website and developing the overall brand aesthetic. Labels were printed on recycled kraft paper, bottles sourced from eco-conscious suppliers, and local businesses used wherever possible, from greengrocers supplying fresh produce to independent artwork and design specialists helping shape the brand.
Alongside product development, early sampling with hospitality venues and industry professionals helped refine the range, develop serves and position Shrub Club for modern bars, restaurants and cafés.
The concept for Shrub Club officially came to life, inspired by a passion for elevated alcohol-free drinking experiences and thoughtfully crafted cocktails. Recipes were refined, flavours carefully balanced, and the foundations of the brand built around quality ingredients, versatility and sustainability.
During this stage, the visual identity of Shrub Club also began to take shape - from label artwork and packaging design to building the website and developing the overall brand aesthetic. Labels were printed on recycled kraft paper, bottles sourced from eco-conscious suppliers, and local businesses used wherever possible, from greengrocers supplying fresh produce to independent artwork and design specialists helping shape the brand.
Alongside product development, early sampling with hospitality venues and industry professionals helped refine the range, develop serves and position Shrub Club for modern bars, restaurants and cafés.
The concept for Shrub Club officially came to life, inspired by a passion for elevated alcohol-free drinking experiences and thoughtfully crafted cocktails. Recipes were refined, flavours carefully balanced, and the foundations of the brand built around quality ingredients, versatility and sustainability.
During this stage, the visual identity of Shrub Club also began to take shape - from label artwork and packaging design to building the website and developing the overall brand aesthetic. Labels were printed on recycled kraft paper, bottles sourced from eco-conscious suppliers, and local businesses used wherever possible, from greengrocers supplying fresh produce to independent artwork and design specialists helping shape the brand.
Alongside product development, early sampling with hospitality venues and industry professionals helped refine the range, develop serves and position Shrub Club for modern bars, restaurants and cafés.
APRIL 2026
Shrub Club launched, bringing handcrafted shrub syrups to signature drinks, reinvented classics and alcohol-free serves. Built for hospitality venues and modern drinkers alike, the range combines traditional techniques with a new, fresh, contemporary approach.
Focused on mindful ingredients free from artificial additives and preservatives, Shrub Club supports hospitality venues in creating unique, seasonal drinks menus without compromising on taste, consistency or speed of service.
Shrub Club launched, bringing handcrafted shrub syrups to signature drinks, reinvented classics and alcohol-free serves. Built for hospitality venues and modern drinkers alike, the range combines traditional techniques with a new, fresh, contemporary approach.
Focused on mindful ingredients free from artificial additives and preservatives, Shrub Club supports hospitality venues in creating unique, seasonal drinks menus without compromising on taste, consistency or speed of service.
Shrub Club launched, bringing handcrafted shrub syrups to signature drinks, reinvented classics and alcohol-free serves. Built for hospitality venues and modern drinkers alike, the range combines traditional techniques with a new, fresh, contemporary approach.
Focused on mindful ingredients free from artificial additives and preservatives, Shrub Club supports hospitality venues in creating unique, seasonal drinks menus without compromising on taste, consistency or speed of service.
Shrub Club launched, bringing handcrafted shrub syrups to signature drinks, reinvented classics and alcohol-free serves. Built for hospitality venues and modern drinkers alike, the range combines traditional techniques with a new, fresh, contemporary approach.
Focused on mindful ingredients free from artificial additives and preservatives, Shrub Club supports hospitality venues in creating unique, seasonal drinks menus without compromising on taste, consistency or speed of service.
Meet The Founder
Dominique Maxwell
Dominique Maxwell
Dominique Maxwell
Dominique Maxwell
Shrub Club was founded by Dominique Maxwell, following 15 years working across hospitality - from chain restaurants to premium independent dining and cocktail bars.
She later went on to open and run her own restaurant and cocktail bar, Bloom Farnham, where drinks played a central role in the overall experience. Driven by a passion for cocktails, but often frustrated by the artificial additives, preservatives and e-numbers found in many syrups and drink ingredients, Dominique began developing her own shrubs using fresh fruit, botanicals and apple cider vinegar.
Originally created for Bloom’s cocktail menu, these shrubs quickly became a signature part of the drinks offering - known for their balance, depth, consistency and ability to elevate both classic and contemporary serves.
Dominique continued refining the recipes with a clear vision: to create a product that could bring the same quality, creativity and operational ease to hospitality venues in a more accessible and scalable way, whilst being eco-conscious.
Shrub Club is the result! Combining traditional preservation techniques with a fresh, modern approach to flavour, service and sustainability.
Rooted In Tradition. Refined For Modern Drinks.
Rooted In Tradition. Refined For Modern Drinks.
Rooted In Tradition. Refined For Modern Drinks.
Rooted In Tradition. Refined For Modern Drinks.
Join The Club!
Taste our range of flavours and bring Shrub Club to your menu
Taste our range of flavours and bring Shrub Club to your menu
