Rooted in Tradition
Refined For Modern Drinks
What Is A Shrub
A shrub is a traditional style of syrup made by slowly infusing fresh fruit, botanicals, sugar and apple cider vinegar.
Originally created as a way to preserve seasonal fruit, shrubs have been used for centuries to create drinks with bright acidity, depth and natural balance.
Unlike standard syrups, shrubs bring a more layered flavour profile. The combination of fruit sweetness, botanical notes and the gentle sharpness of vinegar creates a refined balance that works beautifully in cocktails, alcohol-free serves and simple sodas.
The result is a drink ingredient that feels fresh, vibrant and complex without relying on artificial flavourings, preservatives or e-numbers.
Designed For Modern Hospitality
Shrub Club was built for hospitality venues not just for flavour, but for functionality - helping bars, restaurants and cafés deliver exceptional drinks with greater efficiency behind the bar. From prep to service, each shrub is designed to support modern hospitality operations without compromising on flavour or creativity.
Consistency
Deliver balanced, repeatable drinks every service.
Reduced Prep
Reduce the need to stock multiple ingredients while we handle the infusion, preparation and flavour consistency for you.
Less Waste
Made to help minimise unused fruit, wastage through over ordering and drink remakes.
Speed of Service
Simplify drink builds while still delivering premium serves during busy service periods.
Cost Control
Simple portioning and predictable serve costs for better margins with every serve.
Versatility
Perfect across cocktails, spritzes and alcohol-free serves, making seasonal menus easier to create with cross-utilised ingredients
Our Flavours
Sweet
Juicy
Fresh
Description
Bright, ripe raspberries combine with fresh basil to create a vibrant, herbaceous-sweet profile. Juicy red fruit delivers natural sweetness and acidity, while basil brings freshness, aromatic lift and a subtle savoury edge. The result is lively, balanced and distinctly modern.
Pairs Well With
Gin · Vodka · Sparkling Wine Alternatives · Prosecco
Ideal serves
Twist on the Clover Club · Raspberry & Basil Bellini · Gimlet-style build
Light
Crisp
Gently Herbal
Description
Soft, juicy pear combines with fragrant lemon thyme to create a delicate, aromatic-sweet profile. Gentle fruit sweetness is lifted by bright acidity, while lemon thyme brings subtle citrus notes and a refined herbal finish. The result is fresh, elegant and delicately balanced.
Pairs Well With
Gin · Rum· Soda water · Sparkling Wine Alternatives
Ideal serves
Collins-style serve · Pear & Thyme Bellini · Alcohol-free serves
Rich
Earthy
Complex
Description
Deep, ripe plums combine with aromatic rosemary to create a layered, savoury-sweet profile. Lush stone-fruit richness is balanced by bright acidity, while rosemary brings subtle herbal warmth and a refined dry finish. The result is structured, complex and full of depth without overpowering.
Pairs Well With
Tequila · Whisky · Lemon Soda
Ideal serves
Plum & Rosemary Margarita · Negroni-style build · Alcohol-free serves
Zesty
Citrus-Forward
Refreshing
Description
Rich blood orange combines with the bright, gently bitter edge of pink grapefruit to create a vibrant citrus-forward profile. Bold, zesty flavours are balanced by clean acidity, whilst grapefruit brings structure and a refined dry finish. The result is refreshing, complex and distinctly modern.
Pairs Well With
Gin · Vodka · Aperitif Spirits · Tonic water
Ideal serves
Citrus Old Fashioned · Paloma-inspired serve · Alcohol-free spritz
Brand Story
SEPTEMBER 2018
APRIL 2023
OCTOBER 2024
APRIL 2026
Meet the Founder
Shrub Club was founded by Dominique Maxwell, following 15 years working across hospitality - from chain restaurants to premium independent dining and cocktail bars.
She later went on to open and run her own restaurant and cocktail bar, Bloom Farnham, where drinks played a central role in the overall experience. Driven by a passion for cocktails, but often frustrated by the artificial additives, preservatives and e-numbers found in many syrups and drink ingredients, Dominique began developing her own shrubs using fresh fruit, botanicals and apple cider vinegar.
Originally created for Bloom’s cocktail menu, these shrubs quickly became a signature part of the drinks offering - known for their balance, depth, consistency and ability to elevate both classic and contemporary serves.
Dominique continued refining the recipes with a clear vision: to create a product that could bring the same quality, creativity and operational ease to hospitality venues in a more accessible and scalable way, whilst being eco-conscious.
Shrub Club is the result! combining traditional preservation techniques with a fresh, modern approach to flavour, service and sustainability.
Join The Club!
